Kowloon Tong Festival Walk | NAMAGAKI Makes Its Hong Kong Exhibition Debut at Festival Walk

Description

This Halloween, Japan’s irrepressibly popular Tsuburana Hitomino™ NAMAGAKI makes a spectacular debut in Hong Kong. Renowned as one of Japan’s most sought-after prize mascots, NAMAGAKI – with its wide, beady eyes and irresistibly round, endearing design – has captivated claw machine enthusiasts across Japan and Hong Kong, charming fans of every generation.

Building on this remarkable wave of fandom, Festival Walk proudly presents Hong Kong’s first-ever official “NAMAGAKI FESTIVAL” from 24 October to 13 November 2025. The exhibition, themed as the enchanting “NAMAGAKI Washoku House”, immerses visitors in a dreamlike wonderland. At its heart stands a towering 4.2-metre giant oyster can, dramatically spilling forth a cascade of NAMAGAKI plush characters and rainbow-coloured sweets – offering fans an unforgettable, whimsical photo opportunity unlike any other.

Complementing this dazzling showcase, the themed pop-up store unveils more than 100 exclusive NAMAGAKI products, many of which are launched for the first time in Hong Kong. From stationery and fashion accessories to homeware and collectables, these specially curated items are set to spark an unmissable shopping frenzy.

To heighten the celebrations, Festival Walk also rolls out exclusive privileges for purchase of Festival Walk Gift Card, alongside bespoke Trick or Treat promotions with participating merchants throughout the Halloween period. Adding star power to the occasion, acclaimed singer-songwriter Joey Hung(Kaho)  appeared at the grand opening, joining NAMAGAKI to deliver an enchanting and playfully unexpected Halloween surprise.

A 4.2-Metre Giant Oyster Can Photo Landmark – Step Inside the “NAMAGAKI Washoku House” with Halloween Touches Add Inspired Whimsy

The hugely popular Japanese character Tsuburana Hitomino™ NAMAGAKI has risen to prominence with remarkable speed, thanks to its innocent expression and irresistibly adorable design. Beyond creating a viral sensation across social media platforms, NAMAGAKI has also become the darling of claw machine enthusiasts, capturing the hearts of both casual players and avid collectors alike.

The inaugural “NAMAGAKI FESTIVAL” embraces a vibrant candy-coloured aesthetic that perfectly amplifies NAMAGAKI ’s whimsical charm. At its centre stands the 4.2-metre giant oyster can installation, cascading with NAMAGAKI figures and a kaleidoscope of sweets. Immersed in this spectacular display, visitors discover an enchanting and photogenic ‘kawaii’ encounter unlike anything they have experienced before.

Adding to the magic, NAMAGAKI in varying sizes are dotted throughout the Washoku House, radiating irresistible cuteness at every turn. Subtle Halloween details – from themed canister packaging and seasonal confectionery to pink pumpkins discreetly nestled within the space – lend a playful festive atmosphere. These artful touches weave seamlessly into NAMAGAKI ’s universe, offering guests charming surprises whilst reminding them that the Halloween season is close at hand.

A towering 4.2-metre oyster can installation spills forth an enchanting cascade of NAMAGAKI and brightly coloured confections, inviting visitors into a whimsical world of sweet imagination – a delight so charming it is guaranteed to elicit joyful squeals. 

Bathed in whimsical candy hues, the “NAMAGAKI Washoku House” is adorned with charming NAMAGAKI at every turn. Discreetly nestled amongst the décor, playful pink pumpkins add a mischievous seasonal touch, subtly infusing the space with the spirit of Halloween.
  
“NAMAGAKI FESTIVAL” Pop-Up Store Showcases Over 100 Exclusive Limited-Edition Products in a Premiere Launch

Alongside the exhibition, the “NAMAGAKI FESTIVAL” pop-up store unveils an extensive selection of over 100 NAMAGAKI products, directly imported from Japan and exclusive to the event. Among them, more than 80 brand-new items make their debut, spanning stationery, accessories, homeware and fashionable lifestyle collectibles – a true treasure trove for devoted fans and collectors alike.

To enhance the experience, the pop-up also features interactive attractions including an NAMAGAKI claw machine and a collectible trading card capsule machine, ensuring visitors enjoy immersive fun that no NAMAGAKI enthusiast wants to miss. 

Exclusive Rewards with the Festival Walk Gift Card Plus Special Halloween “Trick or Treat” Merchant Offers

During the promotion period, which coincides with both Halloween and the Double 11 shopping festival, My FESTIVAL members who purchase a Festival Walk Gift Card valued at HK$1,000 will receive a limited-edition Baby NAMAGAKI candy can clutch, accompanied by a randomly selected Baby NAMAGAKI Birthstone Bag Charm. The series comprises 12 unique designs, each linked to a different calendar month and representing that month’s symbolic lucky gemstone.

The Festival Walk Gift Card* is accepted at over 160 outlets throughout the mall, ranging from supermarkets and dining groups to electronics retailers, fashion houses and beauty brands – including TaSTe, Maxim’s Group, Fortress, UNIQLO, Watsons and MUJI – offering shoppers an extensive and versatile choice of shopping and dining experiences.

At the same time, shoppers carrying the Baby NAMAGAKI candy can clutch are eligible to join the “Trick or Treat” activity at designated merchants, where they can collect exclusive seasonal sweets and enjoy *special merchant offers – combining festive fun with an inspired shopping experience all at once.

Popular singer‑songwriter Kaho Hung Joined the Celebration, Amplifying the NAMAGAKI Spirit as He Appears Alongside the Character in an Adorably Playful Halloween “Ghost” Transformation

Renowned singer‑songwriter Kaho Hung made a surprise early appearance at the “NAMAGAKI FESTIVAL” exhibition, where he revealed a long‑standing and heartfelt connection with NAMAGAKI.

Several years ago, I received a NAMAGAKI plushie from a fans." I was instantly captivated by its innocent expression. The more I looked at it, the more I fell in love. Perhaps it’s because we’re both "Ho" (豪), making it easy to develop a "special bond." Since then, NAMAGAKI has become a part of my daily life. Whenever I feel down or stressed, just seeing one of the plush figures at home makes me smile again almost instantly,” he shared.

Since that first encounter, Hung has made a point of seeking out NAMAGAKI merchandise on every trip to Japan. What began as a chance win has grown into what he fondly calls “a small but precious joy in life.” His appearance at Festival Walk alongside NAMAGAKI, therefore, felt to him like “reuniting with an old friend” and the continuation of a serendipitous bond. “NAMAGAKI ’s design is not only cute but also comical; it always makes me laugh. And since we both share the ‘oyster(蠔)’ name, I feel an extra sense of kinship. Collaborating with NAMAGAKI this time honestly feels fated and makes me incredibly happy,” he added.

Exploring each photo spot in the exhibition, Hung revealed a childlike delight. He posed beside the 4.2-metre giant oyster can installation and within the Washoku House, even discovering the hidden pink pumpkins. On spotting them, he playfully transformed into a “rascal” next to NAMAGAKI – a moment that had the staff in stitches. He lingered throughout the experience, reluctant to leave as each corner offered new surprises.

When asked about Halloween, Hung reflected, “As a child, I always envied the way foreign kids could go ‘Trick or Treating’ in films. It was never very common in Hong Kong then. Growing up, it felt a little childish to try, and I considered it a small regret. Festival Walk’s Trick or Treat surprise this year means even adults get the chance to relive that joy – it’s wonderfully thoughtful.”

Later, exploring the pop‑up shop, he was visibly excited, “I’d seen some of these Japanese exclusives online before but couldn’t find them during my last trip. I was thrilled to finally come across them here – and now with brand‑new products and exhibition‑only exclusives, every single piece is irresistible. I couldn’t stop shopping!” Smiling, he concluded, “Being here with NAMAGAKI, having so much fun, and being able to pick up so many exclusive items – without hesitation, I can truly say this is my most unforgettable Halloween yet.”